Lifestyle Co

Proud founder of two Australian men's lifestyle brands 2EROS and Supawear.


The Lifestyle Co has provided men with designs that promote self-expression and confidence. We pride ourselves on putting as much importance on how fashion makes you feel as well as how it looks; this is what separates us from the rest.


Each collection is original in design and we constantly refine our fit for appeal and comfort. We pay attention to each detail and each element we add plays its own role in creating the perfect piece. We focus on quality and workmanship with professionally sourced manufacturers and suppliers. Each style is subjected to extensive checks and refinements, quality you can trust.


2EROS was conceptualised by Australian designer Jason Hoeung in 2008 and is now one of Australia’s rising men’s underwear, beachwear and active wear brands that empower men to live actively with style. Our strong connection to the Australian lifestyle, delivers pieces that are stylish, timeless and functional, while avoiding and rejecting mediocrity to promote self-expression and confidence.


Supawear landed on earth in 2012. An Australian men’s underwear and sports-wear brand for the cheeky yet stylish guy.

Supawear provides men with sexy, fun and original designs made to make you feel like a superhero. Supawear prides itself on “Supa” quality and colourful designs, which is most definitely “not for the ordinary.”


Disrupt Magazine

The Aussie Entrepreneur
That's Heating Up Men's Fashion


12 years of experience and 2 brands. Why you should work with us?


As a team, we don't just design we strive to offer the best service and solution


Learn more about our CEO and his commitment to diversity.


We are doing what we can to ensure safety for all our staff and partners all over the world.
Your orders will be processed and shipped within our standard time frame. We can assure you that our partners are taking extra precautions to ensure your packages are clean and safe.
Please note that your orders are subject to your region's current COVID-19 restrictions and may be delayed. Please email us at [email protected] for more info.

Join Us?


Tel: +61 2 9281 8898 ​

[email protected]


104B/410 Elizabeth St

Surry Hills, NSW 2010


© 2020 The Lifestyle Co Pty Ltd


Mon-Friday: 9:00am-5:00pm