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Founder of two Australian men's lifestyle brands 2EROS and Supawear.

The Lifestyle Co has provided men with designs that promote self-expression and confidence. We pride ourselves on putting as much importance on how fashion makes you feel as well as how it looks; this is what separates us from the rest.

 

Each collection is original in design and we constantly refine our fit for appeal and comfort. We pay attention to each detail and each element we add plays its own role in creating the perfect piece. We focus on quality and workmanship with professionally sourced manufacturers and suppliers. Each style is subjected to extensive checks and refinements, quality you can trust.

2EROS

2EROS was conceptualised by Australian designer Jason Hoeung in 2008 and is now one of Australia’s rising men’s underwear, beachwear and active wear brands that empower men to live actively with style. Our strong connection to the Australian lifestyle, delivers pieces that are stylish, timeless and functional, while avoiding and rejecting mediocrity to promote self-expression and confidence.

SUPAWEAR

Supawear landed on earth in 2012. An Australian men’s underwear and sports-wear brand for the cheeky yet stylish guy.

Supawear provides men with sexy, fun and original designs made to make you feel like a superhero. Supawear prides itself on “Supa” quality and colourful designs, which is most definitely “not for the ordinary.”

BOTH BRANDS ARE UNDER ONE ROOF!
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ABOUT US

WHY CHOOSE US

15 years of experience and two brands. Why should you work with us?

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OUR VALUES

WHAT MATTERS

As a team, we don't just design we strive to offer the best service and solution

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CEO

JASON HOEUNG

Learn more about our CEO and his commitment to diversity.

AS SEEN IN

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