The Lifestyle Co is the Sydney-based brand house behind 2EROS and Supawear — with a new brand launching 2027. We're seeking global distributors, retailers, press, creators, and collaborators.
Distinct in identity, united by quality. 2EROS, Supawear, and something new launching in 2027 — a compelling portfolio for global retail and distribution partners.
Something new and exciting is being carefully curated. A new chapter for The Lifestyle Co — we'll share more when the time is right.
Watch this space.
Register Interest →Shop direct from our brand stores or browse the combined collection at The Lifestyle Co store.
Swimwear, shorts, knits, linen and underwear. Designed for resort life and everyday confidence.
Shop 2eros.com →Performance activewear and exceptional underwear. For men who move with purpose.
Shop supawear.com →Browse both brands plus exclusive bundles and new arrivals in one place.
Shop thelifestyleco.shop →Established retail and distribution networks across Asia-Pacific, Europe, and the Americas.
View DistributionMENA, Africa, South America, Eastern Europe — we'd love to hear from you.
In 2008, Jason founded The Lifestyle Co, launching 2EROS. Five years later, Supawear was born. With a degree in Visual Communications and an MBA, he brings 17+ years of expertise in garment design, global manufacturing, and brand building. In 2027, he will take the next step — though we're keeping the details close for now.
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