Jason
Hoeung
DESIGNER, DIVERSITY CHAMPION
& ENTREPRENEUR
Founded The Lifestyle Co in 2008 with
brand 2EROS. Five years later, Supawear
was born. Jason has a degree in Visual
Communications and an MBA. He is now
in his 17th year producing quality garments
for the fashionable man who loves quality
original designs. His understanding of the
industry and global networks in distribution
and manufacturing allows him to confidently
offer these brands at the best quality.
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What's Important to Jason?
Diversity
The world is beautifully diverse. It's important to represent the people from every corner of the globe through our brands and promote inclusion.
Men's Underwear
Being in business for 15yrs he know a thing or two about underwear trends, comfort/fit and styles.
LGBTQI
Why do other people have a say in whom you love and who loves you. We have one life in this world and we should have the freedom to love freely.
Sustainability
Being sustainable makes sense. Our beautiful beaches as we know it depends on us working with nature to protect it so that we can enjoy our beach life for generations to come.
INSIDE SMALL BUSINESS
Small Aussie brand reimagining swimwear to cut ocean pollution - November 2022
As they say, every part counts,” Hoeung says. “Collectively as citizens of the planet, we can all contribute in any way we can no matter how small it may seem. Here at The Lifestyle Co we can champion the change together, for a better planet, today, not tomorrow. One item of swimwear at a time.”
Disrupt Magazine
The Aussie Entrepreneur That's Heating Up Men's Fashion - February 2021
Jason has been included in the Disrupt Magazine for his contribution to Men's Fashion. We got here because business partners and customers believe in his vision. We will continue to work hard delivering quality garments for the active man.
REFUGEE to RUNWAY
(LA FASHION WEEK)
Escaping the Khmer regime as a toddler left an indelible mark on his life. He breaks down in tears as he recalls his parents’ efforts to bring him and his sister to a new land and a new life. He’s quietly spoken, choosing his words carefully and speaking matter-of-fact. Which makes everything he says all the more poignant...
Liverpool Champion / JUNE 9 2018
All Videos
All Videos
Sexual and Cultural Identity in the Fashion Industry with Jason Hoeung
