Our Values


Each year 22 billion plastic bottles end up in our oceans, harming sea life and polluting our beautiful beaches. For the past 2 years we have transitioned new styles to new packaging which is made from recycled plastic bottles which can also be re-recycled. Furthermore, we're also moving towards beachwear made from recycled plastic bottles.


The celebration of modern multiculturalism. It’s about inclusiveness, respect and belonging for all, regardless of cultural or linguistic background, united by a set of core values.

We embrace the diversity we have available all around the world to promote inclusion and showcase the beauty that doesn’t discriminate. Since our inception in 2008, we’ve included models, photographers and other talents from all walks of life and culture to help us champion diversity.

We are vibrant and diverse — from our very first campaign to our latest and newest arrivals. Our cultural diversity is one of our greatest strengths and is an integral part of our identity. Here are some models we have chosen to grace our campaigns and will continue to cast based on beauty and not colour.

Join Us?


Tel: +61 2 9281 8898 ​

[email protected]


104B/410 Elizabeth St

Surry Hills, NSW 2010


© 2020 The Lifestyle Co Pty Ltd


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